USA seek fourth Women's World Cup crown
Brown Stew Chicken Liver

Instagram hides "likes" from users in several countries

phone

Instagram is hiding the number of 'likes' on posts in several countries, including Australia and Japan, to "remove pressure" on users.

Instagram launched a similar trial in Canada in May and the new test is rolling out in Australia, New Zealand, Ireland, Italy, Japan and Brazil.

At the moment, Instagram users see a running total of people who have 'liked' a post.

However, there is concern that social media platforms can contribute to low self-esteem and feelings of inadequacy in young people.

Studies suggest this kind of instant feedback on content can boost people's self-esteem but bring others down if they do not get as many 'likes'.

The number of 'likes' is also the way to put value on a post for the business side of Instagram.

Influencers who get paid for the content they showcase earn based on the number of 'likes' their social media activity draws.

Earlier this month, Instagram also revealed a new feature to tackle online bullying.

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)